Skip to main content

Date Posted: 19 June 2025

Cars in showroom

Dacia Named ‘Best Value Brand’ at Autotrader Drivers’ Choice Awards for Seventh Time

Dacia has once again proven its unbeatable value, being named the UK’s ‘Best Value Brand’ at the Autotrader Drivers’ Choice Awards 2025 – marking an incredible seventh win after previous successes in 2018, 2019, 2021, 2022, 2023, and 2024.

Unlike many industry awards, the Autotrader Drivers’ Choice Awards are decided by real-world car owners, with over 225,000 UK motorists sharing their experiences and opinions. This ensures the awards truly reflect what customers want: reliability, practicality, and affordability – all delivered in one package by Dacia.

Erin Baker, Autotrader Editorial Director, said:
"Dacia continues to delight owners looking for great value without compromising on the driving experience. One owner summed it up perfectly: ‘Value for money is the best thing about my Dacia. It offers all the functions that I want, in a quality package at a much lower price than other manufacturers.’"

Luke Broad, Dacia Brand Director UK, added:
"Dacia offers the best value cars in the UK, full stop. By combining attractive purchase prices with generous equipment levels, we continue to dominate the ‘Best Value Brand’ category. Whatever changes in automotive technology or customer expectations, Dacia will always provide what matters most – essentials at the best value."

Dacia’s commitment to value is clear across its entire line-up. The Bigster, the brand’s first C-SUV in the UK, starts from £25,215 on-the-road, offering family-friendly space, practical design, and robust build, all without breaking the bank. Meanwhile, the Dacia Spring, the UK’s most affordable new electric car, is available from just £14,995, bringing electric mobility within reach of all drivers.

It’s not just the cars that deliver value. Dacia’s Zen warranty offers up to seven years of cover, giving owners peace of mind and underscoring the brand’s confidence in its robust vehicles. Available for all vehicles up to six years old and with less than 75,000 miles, the warranty renews automatically with each annual service at an official Dacia retailer.

With unmatched affordability, practical designs, and exceptional reliability, Dacia remains the UK’s value champion – a title earned for the seventh time at the Autotrader Drivers’ Choice Awards.

Get in touch

Enquire Now

Letchworth Autoway Centre Limited is an Appointed Representative of Automotive Compliance Ltd who is authorised and regulated by the Financial Conduct Authority (FCA No. 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Letchworth Autoway Centre Limited to act as a credit broker, not a lender, for the introduction to a limited number of lenders, and to act as an agent on behalf of the insurer for insurance distribution activities only.

We are a credit broker and not a lender. We can introduce you to a lender on our panel, which includes lenders of vehicle manufacturers. We have commercial arrangements with lenders and credit brokers which are likely to influence who we introduce you to. We are not an independent financial adviser and don’t give you any advice or recommendations. It is your choice whether you enter into any finance agreement.

Our approach is to introduce you first to the manufacturer lender linked to the franchise offering you the vehicle. They will usually offer the best available package for you, taking into account both interest rates and other contributions (but we do not guarantee they do). If they are unable to offer finance, we then seek to introduce you to someone else on our panel. We will usually receive a commission for your introduction. This will be either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you choose.

Lenders of vehicle manufacturers may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement. Before we propose you to a potential lender, we will tell you of the likely amount of commission we will receive and seek your consent to receiving this commission. The exact amount of commission will be confirmed before you sign your finance agreement.

All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required.

 

© 2026 Letchworth Autoway Centre Limited. Automotive Ecommerce websites by Bluesky Interactive Ltd