Date Posted: 01 May 2025
Aerial overview of Car dealership lots of colourful cars
Cars in showroom

Brand New Dacia Retailer Opens in Letchworth

We’re thrilled to announce the opening of Dacia Letchworth, bringing the Dacia brand back to the Home Counties and providing local drivers with a state-of-the-art facility for sales, service, and electric charging.

Located just minutes from the A1 on Icknield Way, Letchworth SG6 1TD, the new retailer sits on a spacious 1.5-acre site and represents a near half a million-pound investment. The purpose-built premises includes a showroom that can display up to four new Dacia models, outdoor space for up to 100 Approved Used cars, and a fully equipped 11-ramp workshop offering expert aftersales support.

In addition to its customer-focused facilities, the site also provides 24/7 public electric vehicle charging, available to all brands of EVs, making it easier than ever for local drivers to go electric.

The new Dacia Letchworth retailer brings the brand to the area for the first time in over a decade and creates new job opportunities, expanding the team of 30 experienced professionals who were already part of the previous franchise at the location. The showroom features the latest Dacia identity, with many fixtures and fittings made from recycled materials, showcasing the brand’s commitment to sustainability. The star of the showroom is the Bigster, Dacia’s first C-segment SUV, which recently made its UK debut to great excitement.

Speaking about the launch, Paul Callis, Managing Director of Dacia Letchworth, said:
"We are incredibly proud to represent Dacia in the Home Counties and to bring the brand closer to local customers. The adventurous spirit of the brand, its practical designs, and unbeatable value for money will appeal to drivers across the region."

Luke Broad, Dacia Brand Director UK, added:
"This facility sets a benchmark for Dacia and is a fantastic example of our commitment to customers. With our new model launches and expanded sales and service availability, we are reaching more drivers than ever before."

Visit Dacia Letchworth

We invite you to come and explore the exciting new range of Dacia vehicles, book a test drive, and experience the exceptional service at our new Letchworth showroom.

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Letchworth Autoway Centre Limited is an Appointed Representative of Automotive Compliance Ltd who is authorised and regulated by the Financial Conduct Authority (FCA No. 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Letchworth Autoway Centre Limited to act as a credit broker, not a lender, for the introduction to a limited number of lenders, and to act as an agent on behalf of the insurer for insurance distribution activities only.

We are a credit broker and not a lender. We can introduce you to a lender on our panel, which includes lenders of vehicle manufacturers. We have commercial arrangements with lenders and credit brokers which are likely to influence who we introduce you to. We are not an independent financial adviser and don’t give you any advice or recommendations. It is your choice whether you enter into any finance agreement.

Our approach is to introduce you first to the manufacturer lender linked to the franchise offering you the vehicle. They will usually offer the best available package for you, taking into account both interest rates and other contributions (but we do not guarantee they do). If they are unable to offer finance, we then seek to introduce you to someone else on our panel. We will usually receive a commission for your introduction. This will be either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you choose.

Lenders of vehicle manufacturers may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement. Before we propose you to a potential lender, we will tell you of the likely amount of commission we will receive and seek your consent to receiving this commission. The exact amount of commission will be confirmed before you sign your finance agreement.

All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required.

 
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